Okay, I know…you can tell. It has been awhile since I last posted. Heck, every one of these posts has a date stamp so I’m busted. I would say that I’m ashamed, but the reason is good: I’ve been busy. I manage social media, blogs, and email marketing for my clients and business has been, well, busy. Yay, right? In the grand scheme of things, not really. Because I’ve been focusing on client work, I haven’t been managing my own online marketing.
I have fallen victim to the challenge most, if not all, small business owners face. We spend so much time and energy doing work for our clients that our own business suffers. As entrepreneurs, many of us rely either on ourselves or a very small team to manage all the day-to-day affairs, such as accounting, marketing, and invoicing. Oh, and then there’s the part about needing to take care of our bread-and-butter, the folks that bring money into the business, our customers.
But, I ask you, WHO should be your first priority? I have proclaimed to friends and colleagues more than once, if you don’t take care of yourself no one else will. The same is true of business. No matter how faithful and devoted your client base is, the reality is there may come a time and day when they no longer need you or want to do business with you. And, if you haven’t been doing the work to bring new interest and clients into your business, you will find yourself up the proverbial creek without a paddle.
So, today or sometime very soon, take a step back and evaluate your business. Are all your bases (accounting, marketing, billing) covered? Are there tasks that you can let go of? Hire a consultant to manage? Is it time to hire an employee? My friend, your business should be your Priority One. If you don’t take care of it, nurture it, help it to grow…no one else will. Let go of the control and bring in a trusted team to assist. It may be a weighty cost in the beginning, but it’s an investment in the long run. I feel like a hypocrite, handing you this advice when I haven’t been heeding it myself, but recognition is the first part of change. Watch and see what happens from here.