In answer to the question you probably have in your mind: yes. Yes, I realize the stuff I write about here doesn’t directly relate to online marketing. I haven’t been proclaiming the benefits of being on Facebook, or teaching you how to gain more followers on Pinterest, or even touting the outstanding resources available through Constant Contact. I don’t give many sales pitches. Pretty much anything you would expect to hear from someone who manages social media, blogs, and email marketing is not often found on my blog. I have a very good reason for that. (Plus, I put that kind of stuff on my Facebook, Twitter, and Google+ pages.)
First of all, let me say: I’m a little different (in a lot of ways), and I’m really very proud of that. I don’t like to fit into a mold and I don’t like to do what everyone else is doing. It bugs me that I care a little bit too much about what other people think but that boils down to my innate desire to be liked by everyone. I’m a relationship person, and that is fundamentally what I want to build before anything else. If you meet and/or work with me, you’ll figure that out in a hurry. My clients are my business partners and my friends. I want to get to know you, what you do in your spare time, what makes you tick, what inspires you, what you want out of life and business. I want your online audience to get to know YOU, the real you, the warm and beautiful human being behind the brand. Times and technology have changed, but the majority of people still want to do business with those they know, trust, and love the most. I don’t talk about precise amounts of revenue that I’m going to drive to your business or the number of new fans or email addresses you’re going to gain. I am more interested in helping you to excite, engage, inspire, and impassion your audience.
What it all boils down to is trust. It’s difficult to build trust when the access to the people behind the business is limited and mysterious. If the ability to have a personal, one-on-one talk with a live human being is either severely limited or shut off completely, doubt and scrutiny can creep in and destroy trust. That is why I am such an advocate of doing what it takes to create a strong relationship first.
The other day, my personal trainer racked up a barbell with what I believed to be an impossible amount of weight for my flabby arms. He smiled at me sweetly and sternly instructed, “Now, lift that up over your head. Six times. Three reps. You can do it.” I absolutely did not think I could lift that thing. However, because I’ve been working with him for a few weeks and I’ve developed a good relationship with him, I gave it my best try. And guess what? He was right. I could lift that impossible amount of weight. Had I not had a solid amount of trust in the man, I might have just walked …rather, ran…right out of that gym before even trying at all.
So, when you wonder why all my posts are based on random things, know that it’s because I’m introducing you to how my mind works and what makes me tick. I’m a little different, and a little unexpected. I am opening up and sharing so you are able to get to know me, the real me, the slightly silly, rediscovered creative soul behind the even crazier business name. I believe in building strong relationships and I want the people I work with to feel like I’m their friend as well as their business partner. I want you to know that when you put that seemingly impossible amount of weight on my shoulders, I can lift it up. I want you to have, above all else, trust in me.