— Coca-Cola (@CocaCola) February 2, 2015
Even those of us that explore social media and apply its wide-reaching abilities for businesses every day can lose appreciation for how POWERFUL it is. Last night I spent a little time on the couch during the Super Bowl, tweeting about the commercials. I was very impressed by the positive and tasteful tone of many of them, but one rose above. My tweet about the Coca-Cola #MakeItHappy commercial got a response from the beverage giant, and I followed the link to discover the immense goodness their giant branding power is influencing (see interaction above). It brings tears to my eyes to know the lives they can influence in a positive way.
Folks, realize how POWERFUL social media is. One little remark, comment, image, video can touch MILLIONS of lives. It can go viral. Are you prepared? Create content with that in mind.